Wonder
REBRAND A brief to transform and re-position a low-cost airline brand that historically has delivered the cheapest service possible. Here was an opportunity to change brand perception and overhaul lacklustre branding. Welcome to a world of WONDER. The new brand identity is informed by motion and journeying; how flight propels you forward into a space of greater possibility. A bold eye-catching abstract design, comprising simple elements, is intended to capture and intrigue, helping to set this new airline brand apart.
